Dove Wants to Know You See Yourself
Check out the latest ad campaign video from Dove. They’ve always been at the forefront when it comes to raising awareness around body image and helping to change the way advertisers sell their products or at least the way we, as consumers, view ourselves in relation to those products. This video is powerful: an artist shows us how we see ourselves versus how others see us. You may be amazed at the difference, but I doubt it. We tend to be our own worse critics but we are much more beautiful than we think we are. In fact, we are beautiful and diverse from the inside out.
Dove makes an interesting point with this video. As one who is a fierce advocate for body image awareness and acceptance, I have to say, I am pleased to see a company bold enough to show us our vulnerability surrounding our appearance. Those of us with eating disorders, who struggle with that image on a regular basis can really understand that vulnerability. However, we are not our outsides, we are not our clothes, or hair. We are, in fact, wondrous beautiful creatures within. We are magnificent, capable, courageous, and yes, beautiful. Next time you look in the mirror try saying this: “You are magnificent.” Eventually, you will believe it.